Our Story
All types of Handmade Jewelry at One Place
Established in 2010, JewelSana formerly known as Hastkala Art & Crafts is a well-known manufacturing business house in the field of Handmade Jewellery in various categories. A Trusted brand in the field of Designer Handmade Jewellery with over 10+ years in manufacturing exclusive hand crafted jewelry pieces at affordable rates, exporting worldwide
JewelSana® is co-founded & ably led by Sana Khamisa who is a Government approved Artisan Card Holder (Ministry of Textiles, Delhi) whose creative expertise & designs lay the very foundation on which JewelSana was envisaged. JewelSana® team consists of local rural artisans and housewives from different backgrounds thus combining the vibrant culture of Indian art forms which reflects in our products. At JewelSanaTM we always strive to create bespoke jewelleries which cater to the masses, creating something very new & eye catching such as turning finely cut marble pieces into designer pendants, using wooden mehndi blocks to create a magical neckpiece etc.
2012 Conceptualised Hastkala Art & Crafts – Our Own
Manufacturing & Wholesale Jewelry platform.
After understanding the business nuances,
successful franchise module with 20 home based franchises appointed within a year.
Earned the coveted Artisan’s Card from the Ministry of Handlooms, Govt of India.
2020 Covid Struck and had to change business strategy. Launched JewelSana, our own indigenous Jewelry Retail brand.
Within a span of 2 years, created a niche brand curating upcycled and unique jewelry pieces. Also working with a couple of Online Retail Brands as White Labeling Partners.
